Mobile TV

Amitabh Kumar
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 “The US Mobile DTV Sector will experience solid growth over the next few years,with more than 30 Million Mobile DTV devices deployed by 2014.”
 - In-Stat 
Mobile TV          
ATSC MOBILE DTV,DVB-H/SH,DMB,MediaFLO,WiMAX,3G Systems and Rich Media Applications
This Site is Always Live!
Have you heard about the Dyle Brand? If not, you will as the ATSC mobile TV spreads across the continent as free Mobile TV, and it will be recognized by the Dyle brand.
Mobile TV is rapidly becoming available on most popular phones and devices,with OTT mobile services opening up a new and unexplored opportunity.And yet concise information on the subject continues to remain scattered.There is a great transformation in the making where news and content can be delivered individually to hundreds of millions of users. Are you as an industry professional or student ready for it?
       The growth of mobile TV brings challenges for everyone! The users have now a very powerful device in their hands which can do much more than connect calls or play Music. Are they ready to use such services? The Operators are aggressively launching services. Are the content providers ready for them? Is the content secure? What type of advertising will work on such networks? What are the technology options for operators and service providers and customers? Are the regulatory authorities ready for enabling the environment for mobile TV? What spectrum will be available for such services? What are the limitations for services based on each individual technology? Why have certain technologies such as OTT Internet TV shown a resurgence while others have had to be withdrawn?

                If you need answers to these questions, this book is for you.It does not assume any previous knowledge of technologies. It begins with the Basics of Digital Multimedia and goes on to Mobile Multimedia and Streaming to provide an understanding of what the Mobile networks are designed to carry in the new environment. The Book also gives an overview of Mobile Networks worldwide as well as an Overview of technologies for Mobile TV. 

 
Why this book is a must read?
It is exclusively dedicated to Mobile TV.  Easy to follow, Implementing Mobile TV features a rich presentation format that includes dozens of  FAQs and "Quick Facts." 

This book answers all your questions on Mobile TV,the technologies, types of content and the networks which provide Mobile TV and Multimedia Services. 
- Starts from the basics of mobile multimedia and covers the entire range of success factors for mobile TV
- It does not assume any technical knowledge beyond simple terms and technologies familier to broadcasters and other professionals with  in the  media industry
-Explains the status of services in various regions of the world
 
-Answers questions such as:
- Why are there so many technologies for mobile TV?
-What are the relationships between different mobile technologies?
- How does a mobile Tv service offered by a cellular operator such as Sprint differ from one offered by a FLO operator such as AT&T or Verizon?
-How is China moving aheaed with CMMB and what it means for our markets?
-How is ATSC mobile DTV shaping up?What are the implications for brodcasters and content producers?
-What makes mobile TV a roaring success in Japan ?
-How do broadcasters provide interactive content based on Java or Flash via Mobile multimedia?
-What are the formats of mobile video and audio?How do they differ from a standard definition TV?
-What is the status of Mobile TV in different countries?
-Why is mobile TV absent in many of the new devices such as the iPhone?
-What are the ingredients of success for a mobile TV service?
-How do you deliver mobile video to a wide range of handsets?
 
What Else Does This Book Offer?
 
You not only gain deep insight into the maze of technologies( the jargon you see above), but also the principles of mobile content-what makes it work, how it's produced, repurposed and delivered securely, and how it integrates with mobile and Internet domains.  

It showcases key enablers of a mobile TV service, like smartphones, chipsets, and mobile software. It provides insight into the networks deployed worldwide with real-world case studies. The informative diagrams provide rich visualization of the new technologies, services, and revenue models. Gain understanding of how mobile TV can be made interactive and how it can be delivered seamlessly in multiple markets. Get insight into the growing capabilities of multimedia handsets and software which drives innovative applications.

It begins with basics of mobile multimedia and progresses to cover details of technologies, networks, and firmware for mobile TV services.

Audience
This is a book dedicated exclusively to Mobile TV and a must read for all media professionals,
Broadcast and cable TV Industry engineers, Cellular Mobile, Computer, and Telecommunications Industry professionals.It is an excellent source reference for students.
 
The book provides a detailed insight to mobile multimedia characterized efficient compression techniques, protocols formalized by 3GPP or 3GPP2, capabilities of broadcast, and mobile networks for delivering multimedia content. Network requirements such as spectrum; chipsets, software and handsets which enable multimedia services; delivery platforms and content protection technologies which provide revenue assurance are covered in detail. Written with a global perspective, this book takes a detailed look at the networks deployed worldwide with examples and is rich in diagrams providing extraordinary visualization of the new technologies.

 

 
 
Featured at NAB 2011 !
 Features
  • A complete introduction and overview of mobile multimedia, mobile TV, and multimedia networks worldwide

 

  • Includes multimedia services for streaming, live TV, downloads, MMS, VoD in the mobile environment

 

  • Describes enabling technologies for Internet mobile DTV  and protocols such as MPEG-4, H.264, AAC+,3GPP-PSS etc.

 

  • Detailed chapters on Internet TV, 3G Mobile TV, FLO,CMMB and DMB,DVB-H and  DVB-SH technologies for mobile TV

 

  • Content security, conditional access and DRM for the mobile world

 

  • Handset features for mobile TV and multimedia services

 

 

 Paperback              Kindle Edition

 

 

 

Also See

Mobile Broadcasting With WiMAX

 

 

 

 Barnes and Noble

 

 More.. 

 

Click to See Inside! 

 

Amazon UK

 

Barnes and Noble| Focal Press 

 

 

A1 Books India

 

Amazon Kindle Edition

 

All Book Stores.com

 

 

  

 

 

 Also Available in Chinese Edition

               

 

ISBN 978-7-111-25141-5

Elsevier/ China Machine Press 

 

ATSC Mobile DTV Reciever You Can Buy Today!

Which Other Books are available on Mobile TV?

 


Newsfeeds..
 

ATSC Mobile  DTV Receiver Devices Surge as more Stations go online with Transmissions

As per figures released by Open Mobile Video Coalition ( OMVC) in Aug 2011, Ninty six stations were already on line with ATSC Mobile DTV transmissions. This is expected to increase to 126 stations and cover 48 markets by end of 2011.

Earlier, in June 2011, OMVC had announced the appointment of Neustar as the agency to manage a new Trust Authority for Mobile DTV( a Certification Authority)  to facilitate introduction of conditional access. The Trust Authority is required to manage the data base of devices and Service providers and provide Keys & Certification Management for encrypted Mobile DTV Channel.

While the ATSC mobile DTV stations increase their coverage, there has been an increase in the number of receiver devices now available for reception on handheld devices as well as in cars. These can be as simple as a USB Tuner ( for example Hauppauge 1404 WinTV-Aero-M Mobile TV Tuner $51)  to a standalone Antenna, Tuner and Remote control module (Boyo VT-MH Digital ATSC M/H Mobile Handheld TV Tuner $190). Car Receivers include Eonon V0009 Car Mobile US Digital TV Tuner Receiver ATSC ( $108) and others. The tuners can be used with LCD screens. Standalone LCDs with inbuilt ATSC M/H receivers are also available such as Tivax MiTVMobile7-b 7-Inch Mobile Digital TV which can receive both ATSC and ATSC M/H transmissions.

 

DVB-T2 to Replace DVB-H?

Sept 12,2011

Bells may be  tolling for Terrestrial Mobile TV Services everywhere. But nowhere so loudly as the birthplace of DVB-H itself, Finland ! The Government of Finland has agreed to allow Digita oy, an operator for DVB-H to change its technology ( and licensing) to DVB-T2. The use of MPEG4 technology in terrestrial broadcasting coupled with higher order modulation is making it attractive for operators to provide multichannel services including those for mobile devices based on  the same technology.  This would make it possible to target a larger range of devices such as Laptops, X-Pads, and Tablets PCs of various types.

Larger screen resolutions of mobile devices as well as larger screen sizes now makes it possible to deliver the same content  originally designed for larger screens to be delivered universally.

DNA had announced its DVB-H service in Oct 2009, less than two years earlier with Digita oy as the network operator.

DVB-H service requires compatible Tuners to be available in mobile phones. Except a few Nokia and Samsung devices, these tuners never really got popular.

Will this trend extend to other markets such as India which are on the verge of announcing terrestrial services?

Mobile TV Technology Transforms to Accommodate New Devices

( Watching TV on iPad 2)

July 2011

Time and tide wait for no one, nor does anyone  for the love of technology alone. Well, iPad 2 is here and as expected does not include any technology to receive Mobile TV in the "traditional way" such as the ATSC broadcast. It is left to the good old WiFi to stream TV to the iPad 2.

Sure enough, there are applications which facilitate this - in the iTunes App Store itself.

Time Warner Cable has launched an Application, TWCable TV™ for iPad® ( which can be downloaded from iTunes App Store). This allows streaming of 32 Channels of TW Cable over the WiFi connetion.

You  see can how this is done on the YouTube. You can also see it here. The Application also allows you to control your DVR.

 

There are other ways to watch Mobile TV on your iPAD 2,iPhone or iPod Touch as well. For example Nine has launched an online video portal which allows you to watch streaming "Catch-Up" content from GO!, Nine and BBC Channels (see how you can do it on YouTube).

NetFlix® for iPAD2 is also available in the iTunes App Store.

 

Autostreoscopic  Mobile DTV

Jan 13,2011

CES 2011 as anticipated featured many products built around 3D. However one than could have a great feature is one that combine two mainstream themes of iPads and 3D.

LG exhibited its 3D Mobile TV, which enables viewing 3D content without Glasses ( Engadget) built using the ATSC Mobile DTV technology. The transmissions were from Las Vegas( PBS-Channel 10) using  Mobile 3D content. The content format used was side-by-side( L&R images). While such a format requires the use of Glasses, the Autostreoscopic screen used in the LG prototype made "Glassless" vision possible. The LG 3D Mobile device was self contained with an ATSC receiver antenna, the LG 2161 demodulator chip and the 3D image formatting circuitry.

While the transmissions demonstrated the flexibility of the ATSC mobile TV technology for inclusion of 3D transmissions, we believe that the demonstration has opened up possibilities much beyond the mobile DTV alone. With the current high powered growth in iPADs, outstripping demand for PCs and Notebooks, the induction of 3D in these devices is imminent within a year. This also makes it likely that many iPADs, in addition to Smartphones may find ATSC Tuner/ modulators as OEM built in products, spurring the growth in Mobile DTV.

 
 
 
 

BLOG..

Smartphones and Mobile TV: What Will Change in 2011?

Nov 2010

Quietly, a major change is underway which will determine the way in which mobile devices will be used in 2011 to view video content. This change, which is firmly rooted in the new but proven technology of OTT will affect not only the smartphones, but all mobile devices including iPADs and Tablets.

To put it simply, the year 2010 has seen a major move towards over the top (OTT) delivery of TV  services. This is a step away from delivering TV over tightly controlled broadband networks in the form of IPTV. This change has been made possible by three technologies having been proven- the HLS from Apple, Silverlight from Microsoft and WebM from Google.

While the traditional IPTV technologies are based on the use of H.264 compression and MPEG2 transport stream delivered using UDP, the new technologies are based on HTTP to deliver content over unprotected internet.

This helps the users break away from the offerings in walled networks such as 3G-HSDPA( mobile ) or Fiber-DSL where operators tightly control the offerings. In short, the HTTP provides a model for disintermediation of established operator networks.

Such a major change would not have been possible, but for a dedicated move by industry majors, the speed of which has taken even seasoned observers by surprise. And all of it happened in 2010.

First, the HTTP Live Streaming (HLS) which is a technology introduced by Apple found its way in its operating systems in version iOS3. All Apple devices including iPhones and iPADs with iOS3 now provide native support to HLS. This technology works by allowing the receiving device to tailor the transmissions by the server by breaking H.264 encoded content into 10 second chunks. The receiving device, based on network speeds can determine the bit rates at which these segments should be transmitted.

The second technology, of Microsoft Silverlight is now integrated in all Microsoft Windows 7.0 mobile operating systems. It uses a variant of streaming called Smooth Streaming. Using standard H.264 and AAC codecs, Silverlight demonstrated transmission of HD video ( 720p) over unprotected internet, which has now set the tone for new players and mobile devices in 2011.

The third technology, was that from the Google stable, called the WebM announced in May 2010. WebM is based on the use of Matroska( .mkv) file format and Vorbis  and VP8 codecs, which have been the hallmark of Google and its OS, Android. WebM content, which consists of multiplexed VP8 and Vorbis streams, is delivered using standard HTTP streaming.

The new Samrtphones, from the stables of Apple, Android and Windows 7 therefore now all support a technology, which has been so far on drawing boards. This new technology is that of the smartphones being able to receive content delivered over OTT and provide an experience which was not possible in the Smartphones even as late as in 2010.

In 2011, the new revolutionary technology  of being able to deliver video is set to turn into a torrent as it is available in an ever increasing range of devices and mobile products.

The technology of OTT is of course not limited to mobile devices. OTT TV has been a driving force which has shaken up the traditional IPTV and broadband providers alike in 2010. STBs used to connect TV sets to the Internet and provide products such as Live Streaming of Sports or other events have come to support browsers and players for streaming video. Almost all the major sports events including NFL Network, NBA TV, NHL Network, MBL Network, ESPN 3.Com and others have been available as OTT streams for a while now. Even the established IPTV providers such as AT&T U-Verse and Verizon FiOS have embraced OTT TV in the form of U-Verse Online and Fancast Xfinity respectively. Moreover these products have been extended to mobile devices. It is a different matter however that the content providers ( e.g. Sports Leagues) can provide streaming from their own sites.

 As we move into 2011, expect almost all release of mobile products to support browsers and players to support one of the three advanced streaming technologies. Just as the initial release of the iPhone led to a manifold rise in the use of the internet in 2009 and 2010, the exploding use of OTT video is set to hit the internet as 2011 advances. Are you prepared?

Smartphones and Mobile TV: What has changed in 2010?

The last two years have shown a sharp growth in the use of smartphones and it seems likely that a major change in user behaviour is underway. More than 500 million smartphones are in use toady with capabilities to access internet via 3G, WiFi or other networks. More and more users are using the handsets to search the internet (say by using google mobile, Bing , msn or yahoo), look for offers for travel, weather information, food outlets or use webmail .Most mail sites such as hotmail or live! have mobile versions now. Teens also use it extensively for social networking such as on sites like  Facebook, Flickr! , LinkedIn, Twitter, itsmy.com etc. They also use it for sites relating to sex, stream videos and use MMS extensively. Smartphones are also being increasingly used for location based services such as using Mapquest, Google Maps, SirF Atlas and others.  Browsing sites such as amazon.com, barnesandnoble.com, taking part in online auctions, using chatrooms are also common applications. It is expected that over 1 billion smartphones will be in use by end of 2010, with a significant number being driven by markets in US, Europe, China and India.

Mobile TV whether delivered as streaming video or via a terrestrial media therefore does not always imply buying an expansive phone. Most 3G phones support streaming video and as terrestrial networks become popular, more and more smartphones come with terrestrial tuners built in. In Korea and Japan, a majority of handsets now have a tuner for T-DMB or ISDB-T built in, both of which are free TV services for mobiles. In China, where the number of cities from where mobile TV based on CMMB is offered have jumped to 190 within a year of commercial drive and every new 3G handset to receive government approval must have a  CMMB tuner. These three countries today have more mobile TV users than any other country owing to this simple reason. Mobile advertising, so far small is also expected to pick up as the smartphones go beyond a critical mass of 1 billion.

It is imminent that with falling prices of devices like multimedia processors, the smartphones will tend to largely replace the use of the desktops as the medium for access to information, social networking as well as doing daily tasks such as checking mail, making reservations and secure banking transactions because these devices have better embedded security cores and malware is more difficult to propagate owing to the limited resource set and processing capabilities of these devices.

To the industry, the realization that the mobile devices should be considered as THE primary media rather than an extension of desktop experience came rather late. The initial mobile devices had browsers which could  view regular websites ( even via multiple screens) while development of websites specifically for mobile devices was rather slow. This accounts for relatively few websites designed for mobiles even as most biggies such as google, gmail , amazon , YouTube or e-bay have now dedicated sites for mobiles.

The launch of Twitter where the maximum size of the message is only 140 characters and where you can even shorten the website references you give in this short message is an indicator of how applications will completely transform to serve the mobile smartphone world. Twitter, for example can potentially reach all the handsets ( smartphones or not) with a potential reach of over 5 billion users. Sites such as itsmy.com are other examples  which are designed for mobiles and desktops are an extension rather than being the other way around.

There is now a scramble in the  industry to enable virtually all websites, whether these are for auctions, news, travel, weather, streaming videos( e.g. DivX mobile or Flash Lite),providing game downloads, music stores, internet radios, freeware and downloads specially for mobiles. Application shops for mobiles, which rarely sold a few thousand applications now sells millions ow downloads. For example, the iPhone application shop ( iTunes ) has over 100,000 applications developed by over 125,000 developers, and had seen millions of  downloads since its launch in Feb 2009. And this is only one of the application stores. There are over a hundred others including application stores from Nokia, Orange, Sony-Ericsson, RIM( Blackberry) and  others. 

Guess which TV players had one of the largest downloads? It was the TVUplayer for iPhones and iPods. These trends have set a scramble for mobile players and even Microsoft has announced Silverlight for Mobiles. Guess where the action is for development of gaming? It is for mobile games including multiplayer mobile games. Websites are coming up with free stuff for mobiles including wallpapers, screen savers, ringtones and free mobile websites for individuals or companies. Employment websites such as monster.com, Mp3 download websites and popular search engines are now targeting the use by mobile devices.

Mobile TV is one of the applications which now exists on the smartphones together with a host of others which enable navigation, multimedia, and secure shopping. It is no longer an isolated application requiring a separate handsets which users would rather ignore. As services based on terrestrial broadcasting such as MediaFLO ( AT&T and Verizon) and ATSC M/H roll out, multi-standard tuners are likely to become popular in most phones.

The mobile operators initially tried to provide locked phones, secured application downloads and firewalled websites but the launch of newer and newer devices with open systems such as Android has finally put the fear of God and they have decided to go with the FLO. Vonage, for example, became available for mobiles using Wi-Fi, bypassing the cellular networks. In CTIA wireless, AT&T announced opening up its mobile network for applications such as VoIP ( Skype, Vonage,Gtalk etc.). Even the iPhone application store has now an application for Vonage mobile.

A new frontier is now being launched as Comcast and Time Warner start broadband operations using WiMAX. This will provide an alternative to Wi-Fi with high sustained data rates which can support video. 

Mobile Video is now riding on a massive wave, which is transforming the way the net is accessed and media is delivered. Almost all popular channels already have their mobile versions such NBC mobile or ESPN mobile and are available via 3G as well as terrestrial broadcast networks. It is now amongst a community of over 500 million devices which can be potentially addressed. Technologies such as FLO TV are set to reach over 200 million users by end of 2009.

The new medium is now already on a path to becoming universal, even though some of the users may start seeing more of it by end of 2009 or early 2010 when more stations with ATSC and FLO go on air and as HSPA networks from major carriers roll out with greater speeds. It will be imperative for all businesses big or small to target the new world through mobiles as they started doing through internet a while back. A lot of content and applications are right now being repurposed. But one thing is certain – the future growth of mobile TV and video is set to surprise most people.